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Job Details

Job Location:
Sri Lanka
Contract Type:
Job category:
200,000 - 999,999 Rs

Company Details

Company industry:
Broadcasting / Music / Film
Company Type:
Employer (Private Sector)
No. of Employees:

Preferred Candidate

Career level:
Manager (supervisor of staff)
Bachelor's degree
Minimum years of experience:
2-5 years

Professional Skills

Digital Marketing

Language Skills


Job Description

  • Develop the marketing strategy and the tactical plans(Long Range, Medium Range and Immediate action plans) and oversee the execution of all country marketing initiatives (Traditional, Digital, Events/Activations) and campaigns for Sri Lanka, Maldives and in other territories (if required)Execute market research and work with Opcoand other business Intelligence teams to ensure that all activities are driven towards achieving business goals of the organization.
  • Drive user acquisition/engagement/retention and ensure key performance benchmarks are met
  • Partner with Opco to build brand and equity and to maximize Yonders’presence in the market while driving activity across all sales, marketing, product arms of the Opco and ensure Yonder is captured in all Opco activities, where possible.
  • Manage the marketing brief process for campaigns and liaise with outside agencies on marketing strategy, creative ideation, asset creation/feedback.
  • Overseeand be responsible forcountry marketing budgets to ensure optimal marketing spend and ROIto attain business goals.
  • Manage execution of PR strategy to elevate brand visibility and ensure that brand is positively positioned in the media
  • Support event production and execution to ensure brand, user acquisition, activation and engagement targets are met
  • Seek out new partnerships for co-marketing and sponsorship opportunities
  • Partner with internal teams to lead a unified approach to our customer acquisition/engagement and retention strategyEnsure all marketing activities are reported on the daily basis and ensure that the business is moving in the correct direction to achieve the business goals.

Position Requirements

  • Bachelor’s degree required
  • Minimum 5 years of experience in an integrated marketing role with a focus on planning, execution and consumer brand building
  • Proven ability to increase consumer engagement and drive brand growth
  • Experience in telecommunications, music industry or ad agency is required
  • Media buying/advertising/agency and PR/communications experience preferred
  • Strong tactical execution, project management, and analytical skills
  • Detail oriented with a focus on delivering results
  • Self-starter who takes initiative and has the ability to juggle multiple priorities
  • Ability to partner with multiple cross-functional teams around the world
  • Strategic and creative thinker with strong leadership skills
  • Fluent in English with excellent written and verbal communication skills.
  • Experience preparing and delivering executive –levels presentations (Powerpoint or Keynote)

About the Company

Yonder Music - Music for the 99%...and we’re Hear Forever®

Yonder is a bold new digital service that provides users with legal access to music. We charge no subscription fees or download charges and provide access to millions of tracks, including regional and local content, with no commercials. Our service replaces a consumer’s need for paid or freemium streaming services, internet radio, and piracy.

Our mission is to democratize the music business. Yonder is bundled into qualified mobile plans, which shifts payment responsibility away from consumers and onto network operators. This approach increases the addressable market for legal digital music consumption. It also creates a pool of license revenue to pay artists and composers in direct proportion to their plays.

Yonder Music is currently available in the following markets to customers with qualified plans: • Malaysia (Celcom’s network) • Indonesia (XL’s network) • Bangladesh (Robi’s network) • Sri Lanka(Dialog’s network) • Nepal (NCell’s network)

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