Job Details

City:
Colombo
Job Location:
Sri Lanka
Contract Type:
Job category:
Marketing

Company Details

Company industry:
Computer / IT
Company Type:
Employer (Private Sector)
No. of Employees:
51-100

Preferred Candidate

Career level:
Manager (supervisor of staff)
Degree:
Bachelor's degree
Minimum years of experience:
5-7 years

Professional Skills

Language Skills

English

Job Description

We are looking for a Product Marketing Manager who can promote Kingslake and its cloud products in our digital landscape.

Key responsibilities of the Product Marketing Manager

  • Keep control of product features and roadmap for all our products
  • Identify product differentiators in our smart range of products
  • Develop product positioning and messaging to suit that differentiation for each of our products.
  • Implement a strategy to gain mindshare.
  • Develop demo tools and materials
  • Communicate the value proposition of the products to the internal and external sales teams.
  • Develop appropriate digital material, videos, white papers etc.
  • Forecast budgets for all marketing related activities.
  • Revamp the website to suit the new messaging or create suitable sub-sites.
  • Automate customer onboarding via the website.  

Demand generation

  • Develop a digital marketing strategy
  • Develop strategy for demand generation of each product
  • Launch innovative marketing programs that drive demand
  • Execute right marketing programs that drive demand for our products
  • Develop and Maintain lead-gen KPIs
  • Product Marketing Manager

Outbound marketing activities for Smart products

Partner Onboarding

  • Develop a partner search and filtering criteria and execute it.
  • Develop a partner onboarding process and execute it with measurable KPIs.
  • Communicate the value proposition of the products to partner sales teams across the world

Position Requirements

  • Should have a bachelors degree in the area of speciality and 5+ years of experience in the field of marketing communications.
  • Familiarity with field concepts, practices, and procedures is a must.
  • As a member of an innovative cutting-edge IT team, a high degree of creativity and attitude is expected from the ideal candidate.
  • You must be able to multi-task and enjoy maintaining good relationships with customers, prospects and internal staff.
  • You will be given targets and expected to meet them in time.

About the Company

Kingslake’s solutions focus on three areas: Manufacturing, Logistics (people and goods) and Warehouse management. We are combining our years of experience of implementing ERP solutions for manufacturers with the latest advances in digital transformation technologies, to provide our customers with smart cloud-based solutions that are changing the way businesses work. In the process, we help our customers to sell more, deliver on-time and increase profitability.

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