Job Details

City:
Colombo
Job Location:
Sri Lanka
Contract Type:
Full time
Job category:
Marketing
Salary:
100,000 - 199,999 Rs

Company Details

Company industry:
Advertising and Public Relations
No. of Employees:
21-50

Preferred Candidate

Career level:
Experienced (non-manager)
Minimum years of experience:
less than 2 years

Professional Skills

Language Skills

Job Description

We are looking for an experienced Digital Media/PPC specialist with deep knowledge of the Search Engine Marketing (SEM) and Pay-Per-Click advertising models. The individual MUST be experienced in:

Position Requirements

  • Keyword research tools, be able to setup/expand PPC campaigns
  • Web analytics tools and ability to use analytics data to improve PPC campaigns.
  • General knowledge of Search Engine Optimization and Web Usability.
  • Familiarity with analytics tools such as Google Analytics.
  • Gain an understanding of clients’ business and goals so that targeted traffic is driven to their site.
  • Create and manage PPC accounts/campaigns in Google AdWords.
  • Search Marketing, and other social networks.
  • Conduct keyword research and create lists of targeted search terms that are relevant to clients’ websites and business.
  • Write ad copy.
  • Establish bidding strategies based on business goals and targets.
  • Provide bid and ad management/optimization on a regular basis to achieve maximum efficiency.
  • Analyze PPC campaign results and adjust advertising strategy.
  • Manage clients’ budgets and keep PPC campaigns within these budgets.
  • Communicate with clients on a regular basis to discuss clients’ expectations/goals, provide consulting, and deliver reports.
  • Communicate with team members to share knowledge and help solve problems.
  • Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.

About the Company

Since the inception in 2010 Digibrush has grown in numbers within a couple of years. Once a 2 man operation, is now an online and offline media agency that provides a 360 degree solution be it graphic designing, Website/ application development or even social media marketing.

The unique business model of Digibrush enables companies to have their own offline and online media team without an overhead cost. This model has proven to be efficient and effective which has enabled companies to save on their advertising budgets. This Successful model has led Digibrush to now start operations in Singapore, India and Bangladesh through partnered companies. 

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