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Job Details

Job Location:
Sri Lanka
Contract Type:
Full time
Job category:

Company Details

Company industry:
Telecommunications Services
Company Type:
Employer (Private Sector)
No. of Employees:

Preferred Candidate

Career level:
Manager (supervisor of staff)
Bachelor's degree
Minimum years of experience:
5-7 years

Professional Skills

Good Knowledge in Sales, Marketing and Consumer Research

Language Skills


Job Description

  • Responsible in developing effective brand plans to achieve brand & portfolio objectives are inline with product funnel andtime
  • Work closely with Business Units to understand the product brief and business case to deliverefficient and cutting edgemarketing strategy
  • Evaluate and drive the growth of Brand’s TOM and enhance the image parameters that are inline with brand plan objectives
  • Ensure product superiority of the brand over category to drive market share & penetrateconversion
  • Evaluate competition, marketing strategies and communication strategies to identify businesseffect to DAP
  • Responsible for ironing out operational issues as fast as possible to overcome delays andwaste
  • Check with brand team of job progress in order to bring out excellence in execution
  • Develop brand strategies & plans for the future by effective networking and drive media tocreate cutting edge media solutions tostand out of the clutter
  • Implement new ideas and approaches effectively to achieve the targets
  • Drive innovation in product, packaging & communication to ensure leadership status of thebrand

Position Requirements

  • Should Possess Degree in Marketing and MBA Qualification will be an added advantage
  • Minimum of 5-6 years experience in the relevant field
  • Should Possess Good Knowledge in Sales, Marketing and Consumer Research

About the Company

Dialog Axiata is one of the largest mobile telecommunication companies in Sri Lanka with a vision to be the undisputed leader in the provision of multi-sensory connectivity.

Our parent company Axiata is one of the largest telecommunications companies in Asia with the fastest growing Asian footprints and a vision of becoming a regional champion. Advancing Asia is Axiata's goal and will achieve this through bringing affordable connectivity, innovative technology and world class talent to the entire region.

We firmly believe that Values and Ethics form the strong foundation upon which our organisation has built itself. We also believe in fair and responsible remuneration and performance based career growth thus ensuring that our employees are treated fairly and equitably.

Dialog Axiata supplements its market leading position in the Mobile Telecommunications sector with a robust footprint and market presence in Sri Lanka’s Fixed Telecommunications and Digital Pay Television markets through its fully-owned subsidiaries, Dialog Broadband Networks (Private) Limited (DBN), Dialog Television (Private) Limited (DTV) and Digital Holdings Lanka (Private) Limited.

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